Outside In Creatives
The industry has changed. We’re not bound to the old playbook—we get to shape what comes next together.
Our Creative Ethos
Who We Are
Outside In Creatives operates as a consultative, outside-in partner to agencies, brands, and production studios. The focus is on connecting the right people to get the work done. A sales, marketing, and business strategy partner, paired with curated freelance staffing to service your needs. We also offer fractional support where needed, along with brand ambassadorship at events. Our approach breaks the mold through transparency and vision. The current landscape demands a more adaptive path to growth.
Under Construction (Client Partners)
About The Founder
When you teach an art school kid to sell, you get a no-bull strategic partner who’s passionate about the work and takes a creative approach to winning it.
Outside In Creatives is the brainchild of Kelly Carson, a 20-year industry veteran. After graduating from SCAD, Kelly moved to NYC and immediately began working her way up the ladder, starting as a studio receptionist and PA before moving into roles as an assistant producer and photography agent, with early exposure to recruiting and talent placement along the way. She has since worked in outside sales, representing some of the industry’s top talent, and spent 13 years as VP of Business Development and Marketing at LAIR, an independent agency/production company. She brings a unique perspective, with experience as an independent rep, managing reps and internal sales teams, and leading business development across territories and sectors. Kelly’s secret weapon is her diverse background, paired with years of relationship-building across the industry.
